S.M.G Co. (doing business as HearthKeep)
Last updated July 11, 2026
This Privacy Notice for S.M.G Co. (doing business as HearthKeep) describes how and why we might access, collect, store, use, and/or share your personal information when you use our services, including when you:
Questions or concerns? Contact us at smgcorp.solutions@gmail.com.
We collect personal information that you voluntarily provide when you register on the app, including:
When you use HearthKeep, we may collect the following from your device:
HearthKeep collects photos of HVAC units and appliance data plates that you upload. These images are processed using AI technology (Anthropic's Claude API) to identify equipment details including brand, model, and age.
We use the information we collect to:
We may share your information with the following third-party service providers who help us operate HearthKeep. We do not sell your personal information.
We do not disclose your information to advertising partners, retargeting platforms, or social media networks.
No. HearthKeep does not use cookies, web beacons, Google Analytics, or any tracking technologies. We do not track your internet activity or browsing history.
HearthKeep does not support login through Facebook, Google, or other social media accounts. All accounts are created directly through the app using your email and password, managed securely through Supabase.
We retain your personal information for as long as you have an active account with HearthKeep. If you close your account or request deletion of your data, we will delete your personal information upon request. Contact us at smgcorp.solutions@gmail.com to request account or data deletion.
HearthKeep uses Supabase with Row Level Security (RLS) enabled to protect your personal information. While we implement appropriate technical security measures, no system is 100% secure. We encourage you to use a strong, unique password for your account.
HearthKeep is not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us at smgcorp.solutions@gmail.com so we can delete it promptly.
Depending on your location, you may have the following rights regarding your personal information:
To exercise any of these rights, contact us at smgcorp.solutions@gmail.com. We will respond to your request within 30 days.
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
Categories of personal information we have collected in the last 12 months:
We do not sell or share your personal information with third parties for advertising purposes. To submit a privacy request, contact us at smgcorp.solutions@gmail.com.
In accordance with CalOPPA, we agree to the following: users can visit our app anonymously; we will add a link to this Privacy Policy on our app's main page; our Privacy Policy link includes the word "Privacy"; users will be notified of any Privacy Policy changes via updated effective date; and users are able to change their personal information by logging into their account or contacting us.
California Civil Code Section 1798.83 permits California residents to request information about the disclosure of personal information to third parties for direct marketing purposes. HearthKeep does not disclose personal information to third parties for direct marketing purposes.
Depending on the state you reside in, you may have additional rights under applicable state privacy laws including CPA (Colorado), CTDPA (Connecticut), DPDPA (Delaware), FDBR (Florida), ICDPA (Indiana & Iowa), KCDPA (Kentucky), MODPA (Maryland), MCDPA (Minnesota & Montana), NDPA (Nebraska), NHPA (New Hampshire), NJDPA (New Jersey), OCPA (Oregon), RIDTPPA (Rhode Island), TIPA (Tennessee), TDPSA (Texas), UCPA (Utah), and VCDPA (Virginia).
To exercise your rights under any of these laws, contact us at smgcorp.solutions@gmail.com.
HearthKeep uses Stripe for payment processing. If you subscribe to our Pro tier, your payment card information is collected and stored by Stripe. We do not store your full credit card number. Please review Stripe's privacy policy at stripe.com/privacy.
HearthKeep may send push notifications to remind you about HVAC maintenance schedules. You can opt out of push notifications at any time through your device's notification settings.
Yes, we may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. The updated version will be indicated by a new "Last Updated" date at the top of this policy. We encourage you to review this policy regularly.
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
S.M.G Co. (doing business as HearthKeep)
Email: smgcorp.solutions@gmail.com
You have the right to request access to, correction of, or deletion of your personal information. To submit a data subject access request, email us at smgcorp.solutions@gmail.com. We will respond within 30 days of receiving your request.
The following table summarizes the categories of personal information collected by HearthKeep as required under the California Consumer Privacy Act (CCPA/CPRA):
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details such as real name, alias, email address, account name, and unique personal identifier | YES |
| B. California Customer Records | Name, contact information, education, employment, and financial information | YES |
| C. Protected classification characteristics | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | NO |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or similar network activity | Browsing history, search history, online behavior, interest data, and interactions with websites or advertisements | NO |
| G. Geolocation data | Device location | NO |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | YES |
| I. Professional or employment-related information | Business contact details, work history, and professional qualifications | NO |
| J. Education information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences drawn from collected personal information to create a profile or summary about a person | NO |
| L. Sensitive personal information | NO |